Startups as a Source of Innovation: Leveraging Startup Solutions to Boost Competitiveness

The business landscape is undergoing profound change, and established companies are facing significant challenges. With new technologies advancing at an exponential rate and declining costs enabling agile new entrants - especially startups - to penetrate markets, digitalization is reshaping value chains and entire industries.

Innovation and competitiveness are key drivers for companies to thrive and ensure long-term success in this increasingly complex environment. As a result, incumbents are actively developing and seeking solutions to accelerate growth and realize efficiencies. At the same time, venture-backed start-ups see these changes not as threats but as opportunities, either to enter established markets or to create entirely new ones. This dynamic makes it imperative for incumbents to transform themselves, using digitalization as a foundation for future growth - ideally by harnessing the agility and creativity of startups. Here is an approach for incumbents to quickly and effectively build systematic partnerships with startups and integrate their solutions.

Download the full article that was published in Magazin für Digital Finance Controlling in 2/2021 www.digital-finance-and-controlling.de

DFC-2-2021_Artikel_8_Meyer.pdf

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(in German only)